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maximize the energy and talent and value of their supporters doing things on their own to other voters. >> host: there's going to be the swing states where this election is going to be divided i would imagine all of the stuff you are talking about is going to be focused like a laser on some of those states. can you just remind us what the states are and is that true most of these techniques are going to be targeted. >> guest: in more less a dozen states now we may move from week to week. one thing that is important to think to realize is that not all swing states are equal or a light. we tend to think of them interchangeably and to see the set of pulling has a bunch of states that are all between 46 to 49% and the campaigns are on the air and the swing states are all serve in the same category, and campaigns are deciding where to compete and how they can compete based on vocals and this is a central strategic document in the campaign. what i learned about the 2008 campaign, david clough recalls bible, this binder this targeting desk put together that had the vocals and they put them to
maximize the energy and talent and value of their their supporters doing names on their own to other voters. >> and you just prepare us? and implementers swing states for the election is decided, i would imagine all the stuff you talk about is focused like a laser in some of those states. could you just remind us but the state solder and a statue that most of these techniques are targeted? >> yeah, we're more or less than a dozen states now, week to week. you know, one thing important to rely is that not all swing states are equal or alike. we tend to see polling that's come to states where both candidates are between 46% and 49% in campaigns around the air and saying that their swing state, they are all sort of the same category. and campaigns are deciding where they compete and how they compete a stunned locals. this is the central strategic document of the campaign. when i read about the two 2008 campaign, david class would call this his bible, this binder is targeting us put together that has the vocals and for each state they would have to those they needed to land they left a bit of a
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